Lauren Conrad for Kohls Spring Collection

After following Lauren Conrad on Instagram I came across a few posts regarding her Kohls collection. I’ll admit, I’m not one to stop into Kohls to take a peak at what’s “trending” but with well known designers partnering with companies like Target, JcPenny and Kohls I can’t help take a peak. The great thing about working with large discount department stores is that you are reaching for an entirely different market. Here you are hitting individuals who are trying to catch up to the latest designer trends but who can’t necessarily afford designer prices. It’s a smart move for any designer. While I used to think they were “sell outs” my thought process quickly changed once I looked at it in a business way.

Here are a few of the pieces I really like. Lately I’m a sucker for blazers, mint, and chiffon blouses. That’s what you get when you have to dress for work. The collection also includes house wares like bedding. Be on the lookout for Phillip Lim for Target this fall as well.

Thoughts on the collection?