Nasty Gals Market it Better
As if powerhouse Nasty Gal can’t get any larger they have recently taken onto a ton of new marketing initiatives that are making a bold statement.
1. The Shoe Cult Rises
Nasty Gal has taken to design! But not just clothing design, shoe design and they are spreading the word…FAST. Enter Shoe Cult, another simple way to make your audience feel they are a part of your company. One of the smartest, trendiest, and cheapest marketing moves for retailers is to reach out to influential bloggers as a way to get word out on new products, sales, or promotions. I really applaud them for taking this route because not only are great bloggers getting sweet new kicks but they are also getting massive exposure through Nasty Gal’s online blog! Any member of the Shoe Cult has a brief interview and photo expose about themselves and their blog on the Nasty Gal website.
2. Flash Sales
You thought flash sales were limited to websites like Hautelook and Gilt? These sites are built around offering limited sales on designer goods for a short period of time and Nasty Gal is taking full advantage of it’s perks. From Monday – Thursday various items are on a limited time sale, today’s sale included a selection of handbags for $25. These sales excite buyers into making impulse decisions. Since the sale only lasts a day you almost feel compelled into purchasing something after seeing the original price. If you have slow moving stock it is the perfect opportunity to remove excess inventory.
3. Word of Mouth
Use the Nasty Gal app and get $15 off our next purchase! Tell your friends and get $10 off your next order! Buy a gift card and get a gift card! Ingenious ways to get your most valuable and loyal customers to spread the word about your company. This is a clever way to get customers to begin utilizing new applications, move more gift cards and create more frequent orders.
While you might say it is a clever way for Nasty Gal to give back to it’s customers, the corporation has grown to exponential heights the past few years and as companies grow, so do your costs. You can be forced to play catch up and these initiatives can make or break you. I’m hoping the later.